Along Chile’s long and diverse coastline, nearly 100,000 artisanal fishers catch about half of all seafood landed in the country through a diverse set of activities, which include intertidal gathering, offshore fishing, and diving for nearshore resources. These fishers are therefore central to marine conservation for such programs to succeed. Capital Azul and ACS rescently published an article on the journal Current Conservation that describes our efforts to design and manage a conservation program that is fisher-centered and how it is evolving to provide more benefits to artisanal fishing communities and achieving scale within Chile.